Monday, October 7, 2024

Book Review: Glamour Ghoul by Sandra Niemi

A compelling, moving chronicle that over-performs on every level

Do you know Vampira? If so, maybe you know her, like me, from Tim Burton's 1994 film Ed Wood, in which she is never referred to by her actual name—Maila Nurmi. Or maybe you know her from the Misfits song. Or maybe you know of her only vaguely, from the gauzy way in which her name has been attached to that of Elvira.

It is hard to overstate just how famous Vampira was for one vanishingly brief window of time in 1954. The creation of an essentially unknown actress, Maila Nurmi, Vampira was the host of a late-night program on Los Angeles' local ABC affiliate ABC 7, in which she showed public domain horror films starring the likes of Bela Lugosi and offered innuendo-laced commentary. From the launching pad of local late-night television, she wound up on live, nationally broadcast variety shows, and was featured in national magazines and papers across the country. And then a contract wasn't renewed, and... poof. Later, in the 1980s, there was a new spark of interest in the name, but soon it was attached dismissively to a failed lawsuit against Elvira, and the connotation was that some has-been was trying to cash in cynically on a new performer's success.

Maila in Vampira garb in a famous 1954 photo from Life magazine

I have written on this site many times about the impact watching (and re-watching ad infinitum) Ed Wood had on me and the direction of my professional and creative life. So I feel like going into this book I knew maybe as much about Vampira as anybody who didn't know Maila Nurmi personally. She was the actual character model for Disney's Maleficent, in addition to her TV show. But after the limelight of the 1950s faded, she was reduced to dire poverty, living by herself in an apartment that sometimes didn't have basic utilities. In her later years, Maila sold jewelry on Melrose Avenue in Los Angeles, made friends with a few people, like the comedian Dana Gould, who both helped her as her physical ailments overwhelmed her, and also were sometimes on the receiving end of her mercurial and curmudgeonly temperament. When she passed, there were online fundraisers, in the days when MySpace still stalked the Earth, for her interment and headstone, in which I participated. About ten years ago, an excellent documentary called Vampira and Me came out, which includes the only surviving kinescope footage from her TV show. I knew all of this going into Glamour Ghoul, but friends, I was not prepared.

This book was written by Maila's niece, Sandra Niemi, the daughter of Maila's estranged and never-reconciled brother. She and Maila only met once, when Sandra took a sightseeing trip to Los Angeles. Sandra is neither a writer, historian, nor researcher, so I have to admit, my expectations going into the book were pretty low. As it happens, Maila had been working off-and-on at an autobiography for many years. She kept stacks of notes and diaries, and some cassettes on which she'd recorded aspects of her story. Sandra worked through all of this material to tell a profoundly engaging story with a final emotional punch that I won't spoil, but recounts a circumstance that simply wouldn't have ever happened if the author had not undertaken the writing of this book.

Maila Nurmi grew up in a Finnish immigrant community where her most likely prospect for the future was working in a fish canning factory. So in 1941, at age 18, she got on a bus for Hollywood. A stunning beauty, it didn't take her long to catch the attention of people like Orson Welles, who impregnated her and then vanished from her life. In interviews in later years, Maila would discuss being seduced by Welles, and claim that he gave her the clap. This book reveals that instead, this was Maila's little personal code for "child," and a way to throw shade at Welles without revealing the true nature of their relationship, and the pain involved in giving her child up for adoption.


Maila Nurmi, 1947

As the decade rolled over into the 1950s, Maila became a fixture of Googie's diner, which was both a social scene and the inspiration for an architectural style. She became close friends with Marlon Brando (the book does not discuss whether or not their relationship exceeded the bounds of friendship, but given Brando's reputation, it seems like a reasonable conclusion), and was perhaps closer to James Dean than anyone else. His death destroyed Maila, and left her feeling completely unmoored, coming in close proximity to the loss of her show. Brando seems to have done all he could to help—paying for her to go to therapy and paying her phone bill for years so the two of them could stay connected and Maila could stay connected to the outside world, from which she was withdrawing.

After sliding deeper and deeper into poverty, the book discusses the afternoon where four weird-looking guys showed up at her apartment and peered through her window. When Maila went to chase them off, she discovered they were... The Misfits. They adored Vampira, and asked her to come make an appearance at their record release show that night in Hollywood. This began a return to the spotlight, and kicked off new interest in the character.

This is where the book does a tremendous service to the memory of Maila (and Vampira). Sandra dives deep into the circumstances leading up to the lawsuit against ABC 7 and Elvira, and the lawsuit itself. Contrary to the popular understanding of the suit, ABC 7 actually approached Maila and Cassandra Petersen about launching a new version of the Vampira show, in which Vampira would be Elvira's grandmother. Negotiations went on for some time, contracts were signed, but then ABC 7 decided to go ahead with the show without Maila. Cassandra Petersen became Elvira and continues her success with the character to this day. Sandra reveals through documentation that Maila was the victim of her own poverty, having to rely on ineffectual lawyers who missed deadlines and misfiled paperwork, leading to the dismissal of the suit (did didn't lose on the merits) and her being cut out of participation in the Elvira show that she was entitled to.

Even though Maila never truly rose out of the poverty that dogged her, the resurgence of Vampira's name recognition, coupled with the attention to Edward D. Wood, Jr. that came about largely as a result of the Tim Burton movie, did allow Maila to make meaningful connections with a younger generation of fans and friends. After she passed and Sandra received all of her papers and recordings, Sandra did some digging into things that Maila never had access to, and uncovers a truly powerful revelation that literally left me in tears as I finished the book.

In the end, this book is a gift to fans of old horror movies, fans of Hollywood history, and in a very real sense, to a few specific individuals who have a greater understanding of themselves in the world as a result of this book.


The Math

Highlights: A loving but nuanced portrait of a complicated individual, amazing 1950s old Hollywood vibes, unequalled context added to a pop culture mystery that seemed straightforward

Nerd Coefficient: 9/10.

Reference: Niemi, Sandra. Glamour Ghoul: The Passions and Pain of the Real Vampira [Feral House, 2021].

Posted by Vance K—resident cult film reviewer and co-founder of nerds of a feather, flock together