Showing posts with label Mattel. Show all posts
Showing posts with label Mattel. Show all posts

Wednesday, June 17, 2026

Film Review: Masters of the Universe (2026)

Lighthearted nostalgic adventure that doesn't take itself too seriously

Saturday mornings in the ‘80s were a sacred time for fantasy loving kids, a time when they could indulge in a range of fantastical animated adventures. Some cartoons were available in the after school hours as well. Long before cable gave us 24-hour kids and cartoon channels, and before streaming services gave us on-demand access to thousands of superhero shows, weekend and after school cartoons were the primary gateway to adventure. Among the curated selection of kids cartoons was He-Man and the Masters of the Universe. The series, based on an existing toy brand, gave kids the animated version of action figures from Mattel’s Masters of the Universe collection. In full disclosure, I will note that I am not a He-Man (or spinoff She-Ra) superfan, although I watched some of both original shows in their original runs and have sometimes watched other iterations of the series, including Netflix’s She-Ra reboot. I mention this because the 2026 Masters of the Universe feels very intentionally grounded in that original sense of childhood nostalgia. Depending on your perspective, you may find this a joyous relief or an irritation. For me, despite the film’s many shortcomings, I mostly found it to be the former: a fun, optimistic surprise in a sea of otherwise perfectly appropriate and timely cinema bleakness and intensity.

In the 2026 adventure, Adam is the young prince of Eternia, a magical kingdom with talking animals and sorcerers. He is small for his age and hesitant to fight. As a result, he is pushed around by the other kids in their weapons training sessions and looked down on by his father the king. Despite this, he is friends with his strong friend Teela and is encouraged by his teacher, Teela’s dad, the head soldier Duncan. Adam’s home is Castle Grayskull, home to a sacred sword of power and protected by a mage known as the Sorceress. When the evil sorcerer Skeletor and his partner Evil-Lyn attack the castle, the king’s forces are overwhelmed. The queen, who is from Earth, is forced to send Adam and the sword to safety through a portal to Earth. But in the fall to Earth, Adam loses the sword. Suddenly (one time skip later), fifteen years have passed and Adam is going on Tinder dates and working in HR in Oklahoma City. Despite his average life, he is obsessed with memories of his home planet (although no one believes him) and is determined to regain his lost sword. When he finally finds it, it triggers an attack by a fantastical creature, which leads to a rescue by his now grown-up friend Teela, who takes him back to Eternia. Adam must use the sword and his own inner strength to rescue his parents, free his people, and retake his kingdom from Skeletor.

The major strength of this film is the lead actors. Nicholas Galitzine is believable and enjoyable as a likeable but insecure everyman who knows he’s destined for more than the drudgery of his day job. Camila Mendes, who did several seasons as Veronica in Riverdale, is excellent as the no-nonsense, sharp, grown-up-in-the-room in all of the scenes. Idris Elba is, as always, perfect as Duncan, who ranges from tough teacher to substitute father figure to defeated and depressed drunk to fierce soldier. Kristen Wiig is also funny as Duncan’s sarcastic robot companion. There is even a Dolph Lundgren cameo, where the former He-Man actor gives Nicholas Galitzine some cryptic advice about the way to be a hero.

There are many funny moments in this film, including the opening scene where Adam is telling his complicated life story to his eyerolling blind date. Although not all of the jokes hit, the story is, for the most part, amusing and very kid-friendly. Unlike other superhero live-action films, Masters of the Universe opts for comedy and camp as its primary tone. The choice is a bit unexpected in this age of edgy superhero interpretations that are either grim or cynical. Masters of the Universe is closer to the tone of the Barbie movie or the live-action One Piece series. But it opts out of Barbie’s cerebral social commentary sarcasm or One Piece’s balance of outrageousness and grim intensity. It’s most similar in tone to the 2017 live-action Power Rangers, a film that tried to balance a modern, edgy aesthetic with classic, campy, kids show nostalgia. Power Rangers was a film that started off edgy/cool in the first half and then jarringly dove into campy kids nerdiness in the second half. However, Masters of the Universe has a clear target audience and vibe in mind, and stays consistent in its tone of lightness, kid-friendly playfulness and self-aware nostalgia.

In fact, the film is very self-aware of its campy nostalgia. Adam reps the old Prince Adam outfit by wearing a pink button-down shirt and jeans in his non-He-Man scenes. He repeatedly acknowledges the goofiness of some of the things he says or does, admitting that many of his choices are based on a child’s worldview and childhood memories he wants to reconnect with. Although he is an adult, it is clear he is emotionally stuck in his childhood trauma, loss, and insecurity. In the original He-Man animated series, Adam’s fearful or lackadaisical attitude was an artificial cover for his alternate identity. In Masters of the Universe, he has genuine hesitation and insecurities. And when he transforms, everyone around him knows he’s the same person with the same insecurities. This evolution of the premise is an asset to the story, to humanize both him and his connection to his friends. And it avoids the always annoying trope of close friends not noticing that the hero and their clearly identical alter ego are the same person.

However, despite the appeal of the story and the fun tone, there are some elements of the film that are confusing. Given the intentional and thoughtful characterization of Adam, it’s odd to leave out any reference to his childhood upbringing on Earth. He talks about life on Eternia as if it is the only thing he knows. In other lost prince/princess stories, we get at least a quick explanation of their survival. Superman was adopted by the Kents; Emma from Once Upon a Time was raised in foster homes in the U.S. The absence of even a passing explanation for his survival was a distracting plot omission that felt like a missed opportunity to give this Oklahoman Adam some personal context. His bestie and roommate Hussein is a likeable but underused character who mostly disappears from the plot without an opportunity to get to know about his connection to Adam. Another strange choice is an extended detour into Adam’s day job at a human relations company where his obsession with swords gets him in trouble. There is a particularly protracted scene of his boss (an excellent Sasheer Zamata) lecturing him on sensitivity in a way that paints her as a semi-villain (she seems almost like a corporate counterpart to Evil-Lyn), and the scene is clearly meant to mock corporate sensitivity lingo. The fact that a consent joke is twice used as a derisive punchline is another strange choice. Later in a crucial moment on Eternia, Adam initially opts for negotiation and empathy when everyone wants him to fight, but he is soon forced to abandon that approach in favor of fighting. This throughline is a confusing theme in a film that is otherwise fun, optimistic, and likeable.

Like many films lately, Masters of the Universe is at least thirty minutes too long, especially for something that is primarily a comedy adventure. It is a film that has plenty of kid-friendly content and doesn’t take itself too seriously. The very last scenes and the first post-credits scene emphasize this lightheartedness with a big homage to the original 1980s cartoon in its final send-off. Although it deals with themes of empathy versus aggression and self-confidence versus insecurity, the overall story is mainly a fun reminder of childhood imagination and adventure. Depending on your mood, that may be just what you need.

Nerd Coefficient: 7/10.

Highlights:

  • Self-aware nostalgia
  • Solid acting
  • Kid-friendly content and humor

POSTED BY: Ann Michelle Harris – Multitasking, fiction writing Trekkie currently dreaming of her next beach vacation.

Thursday, June 11, 2015

Thursday Morning Superhero: SDCC Edition

It is hard to believe that my annual excursion to San Diego is a mere four weeks away.  One of the biggest draws to SDCC is the exclusives.  I try to pay it forward in terms of exclusives for family members and friends who aren't able to make the trip themselves.  I tend to go for the exclusives that I know I have a chance of getting and for those that won't break the bank.   This week I will discuss the exclusives that I am going to try to pick up, and those that I covet.

My heart's desire:
Certain booths, due to their popularity, I don't even attempt until Sunday.  Things might change for me this year, as Funko has announced an exclusive Gold Bender Pop! Futurama holds a very special place in my heart and I would love to add this piece to my collection.  Odds are I will not want to attempt the craziness that is a popular booth at SDCC and try my luck on Sunday.  Hasbro, another booth that I have yet to attempt prior to Sunday, announced The Combiner Hunter Series.   This three pack of female
Transformers who are taking on the Devastator in an upcoming IDW comic arc.  The final item I covet this year is the Gentle Giant R2-D2 Droids Jumbo Figure.  I have not attempted to buy anything from Gentle Giant, but it is a bit out of my price range, but it sure is glorious!


My plan:
Thanks to the great pre-order system that Mattel uses, I will be bringing home the Monster High Villain 2-pack.  This marks the first Monster High exclusive that I have been able to score and she is excited to add two new characters to her collection. For my wife, my plan is to pick up the SNL Weekend Update Tina Fey and Amy Poehler Action Figures from Entertainment Earth.  She is normally the hardest person to shop for, but I think these will be a hit.  For my son, I am back on the Mattel bandwagon and preorderd him a pair of exclusive Halo BOOMco. Blasters.  He has other BOOMco. blasters and we always enjoy going to battle with each other.  The guns look great and there is one for each of us!




Pick of the Week:
Saga #29 - When I heard that Brian K. Vaughan was going to write Saga in a way that would make it virtually impossible for a film or TV studio to produce, he wasn't joking.   Despite the truly shocking panel, Saga continues to stress me out as I am losing confidence in whether Marko and Alena will ever be reunited.  The robots continue to be my favorite group in this series and when the Prince had to shoot in front of Hazel I loved that he put a smiling flower on his monitor.  Moments like that make this book very special.

The Rest:
Other noteworthy books this week included major developments in Birthright, Commissioner Gorden filling in for Batman as Convergence is happening, and an uplifting Walking Dead with an unexpected twist.

POSTED BY MIKE N. aka Victor Domashev -- comic guy, proudly raising nerdy kids, and Nerds of a Feather contributor since 2012.





Thursday, May 23, 2013

SDCC Most Wanted Exclusives

The nerd mecha that is San Diego Comic Con is less than 2 months away and the tension is growing.  The bloggers are busy scooping rumors, studios have begun to make some announcements, and I am prepared to spend four days waiting in line.  I love it! With the Matty Collectory Presale (June 4) around the corner, I thought I would take a look at my top 5 most wanted exclusives.  As a father of two who has established the norm that my kids can each choose one exclusive for me to bring home, I will talk about their selections first and then move to the top 5.

What my kids want:

Catwoman Barbie:

In not too shocking news, my three-year old daughter wants the Catwoman Barbie doll from Mattel.  I try to encourage them to select from Mattel because of the ability to preorder.  With a lack of Polly Pockets this year, it is none too surprising that she was swayed by the Barbie.  I think she made a good choice.

Rokkon and Stonedar:
Keeping with his love of Masters of the Universe, my five-year old son selected the two-pack of Rokkon and Stonedar.  These figures have removable panels for when you want them to either be an action figure or a rock and look great.  I think he also made a wise decision and I hope the presale treats me well.

Top 5:

1. Chew #35 variant - I am a huge fan of Chew from John Layman and Rob Guillory and they have delivered again. While Layman was originally hesitant to go with another homage to Tarantino, I am happy he trusted Guillory to deliver what is sure to be a sell out.  I just hope I can make it to the Image booth before this beauty sells out.

2. Star Wars Black: Boba Fett with Han Solo in carbonite - When you combine the wordsexclusive, Star Wars, Comic Con, and Boba Fett you have something that people will be interested in.  Given the high quality of packaging that Hasbro is known for and the amazing photos of what this toy looks like, it is high on my list.  The only problem facing me is that I don't have the patience to wait in the line to score this before it sells out.





3. Wrath of the Rancor - Hallmark has well established itself as a mainstay at SDCC.  The line for its exclusive ornaments wraps around the side of the floor beginning on preview night and the booth is buzzing throughout the convention.  If I am fortunate enough to make it through the line before this is sold out, then the Wrath of the Rancor will be mine.  I am always a fan of Star Wars ornaments, and if you add in the quality that Hallmark produces with the exclusiveness that nerds love, you have a winner.





4. Jason from the NES "Friday the 13th" game from NECA - I love the retro feel and creativity that NECA took in this figure with very distinct coloring.  A fan of both the movie and the game, this would be a great toy to add to any collection.

5. Hot Wheels® A-Team Custom GMC Panel Van - The fans at Comic Con go crazy for the exclusive Hot Wheels® and this one warrants enough nostalgia to catch my attention.  The notion of playing A-Team with my son is something that I haven't quite wrapped my head around.  I think I will try to pick this one up.